Different colours are absolutely an option. What many people do not realise is that you can do an awful lot with silicone in your design. Swatch wristwatches are as unique as the designers who create them and the customers who buy them.įor example, silicone is a material this company uses quite liberally. The brand's diversity is evident by the fact that it is extremely difficult to assign any particular style or design philosophy to it. If we had to describe what makes Swatch so special, we could do it with one word: diversity. It is very much a 'what you see is what you get' brand. Moreover, there is no pretence with Swatch. Swatch is a brand that still relies on a combination of artistic design and casual application. Though the brand has changed over the years, its core principles remain true to the company's roots. As such, Swatch wristwatches are purposely casual. In its original inception, the brand was intended to target younger buyers and creatives looking for an inexpensive second watch they could wear while pursuing their interest in sports, the arts, and so forth. The name 'Swatch' is a contraction of two words: 'second' and 'watch'. What became known as the 'quartz crisis' within the industry gave birth to the Swatch Group. European watchmakers were committed to traditional, mechanical design while their Asian counterparts were embracing quartz technology.
The Swatch Group, makers of the Swatch brand of wristwatches, was founded at a time when the watchmaking industry was embroiled in its own civil war of sorts.
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